Are you ready to build your restaurant website? Here are some tips for a great restaurant website.
Your website should be the centerpiece of your restaurant’s marketing strategy. It can be vital to your success, and it can be what convinces diners to visit your locations. As a restaurant owner, you can be sure your customers are searching the web to find where they will eat next. A good website should be the center of all your marketing efforts and the driver of traffic to your restaurant.
Have a Responsive Website
To use your website to grow your business, it must be responsive to screen size. In other words, it must be mobile-friendly. With Google demanding mobile-friendly websites in Google search, you can’t afford to neglect this any longer. If you want to grow your business, you’ve got to have a mobile-friendly site in 2017.
Use your website to showcase your reviews. Then, when potential customers visit your website, they’ll see the reviews which, in turn, makes them want to dine with you as well. Reviews are the best way to build credibility with your website audience and gain new restaurant customers.
Do you have a blog? If so, are you actively posting to your blog to reach customers? We recommend blogging at least twice a week about things that interest your customers. When blogging, consistency is key along with providing valuable and relevant content for your diners and potential customers. It’s also a good idea to share your blog posts on social media and through your email marketing to increase their reach. Through blogging, you can create a relationship with your customers. Whether you’re featuring your latest specials or writing an article featuring a cooking how-to video, you’re sure to establish a personal connection.
Having high quality graphics draws in hungry visitors! Take professional looking photos that make people want to stop what they’re doing and head to your restaurant. Pay attention to lighting – natural light is best for food. Taking photos by a window is a good option. When it comes to staging your photos, look at not only the plate but what’s around it. The background matters, and you want it to match the theme of your restaurant. Above all, make sure the background area is clean. Simple shots are often best to highlight the food. Take photos of everything: