If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content on your website. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase customer interaction.
In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we do not interact on a personal level. The use of video to connect to your audience can be the closest thing to a face-to-face interaction. Keep the attention of visitors coming to your site with short videos (30 seconds - 1:30 min). A short video promo or video clip on a topic of interest is a great way to get the users attention before they move on to a different website. With an effective video message, the user might even stay on your site a little longer or be called to action... "Buy now!", "Register now!". Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for, emotionally connecting with your customer and keeping them coming back.
There’s no doubt about it, video is an important part of content marketing and it’s only going to become more essential. Consider these tips for utilizing video to promote your product/industry:
Check out these tutorials to add Video to your website:
Here is an example of one of our WebHornet Video tutorials embedded into this page: