Web Design & Development Blog

Back

SEO Basics for Businesses in Omaha

SEO OmahaAre you an Omaha-based company, concerned about your abilities with search engine optimization (SEO)? Mastering SEO for your site to rank locally takes time and planning. SEO is the techniques businesses use to improve their rankings in search engines. Quite simply, SEO helps your website rise to the top of search results. Search engine optimization is ultimately about increasing your website's visibility on search engines. Here is an easy essential SEO Omaha guide for beginners.

What Should I Know About SEO?

Google's algorithms are designed to find sites that are both relevant and authoritative for searchers. Smart use of keywords can help, for example. Links to and from your website using authoritative websites improves your SEO as well. Google sees past websites that try to trick their algorithms. Writing a keyword too many times on a website is transparent. There is some finesse required in getting SEO right. But if you don't have a technical background, you can still master the important techniques of SEO. That's because much of it is intuitive. We'll review the basics and the techniques that will bring you SEO perfection.

What Makes My Site Relevant and Authoritative?

You can make your site more relevant by using keywords. Your keywords should relate to the subjects of your pages. You should also look into the common search terms used by customers looking for services like yours. You can find relevant search terms using the Google Trends tool. The ultimate rule on authority is link juice. Sites with link juice have more relevancy to searches. You get more link juice when you link to authoritative websites. These are called external links. It helps to link to your own relevant pages using internal links as well.

What Should I Know About the SEO Omaha Companies Use Successfully?

According to Forbes, "Local search doesn't have to be complicated, and you just need to have a well-rounded local strategy." There are specific SEO techniques that can increase your search ranking for local searchers. Aside from basic SEO, local techniques involve link juice from local organizations. You want big community figures linking to your website. This sort of acknowledgment is called a citation. It adds to your credibility as a local asset. Google recognizes citations, which increases your rankings. In a moment, we'll review the five essential steps of local SEO. We'll include details about the SEO Omaha businesses already use to attract visitors. Even with the basics, you can drive lasting success for your business--both online and with your bottom line.

Five Essential Steps for SEO Omaha Companies Should Use

You don't need a technical background to complete the following steps for local search success. Apply some time and effort and you'll have potential customers finding your site in no time.

Optimize Your Site for Local Searches

Basic site optimization is very intuitive. You should include clear listings of your products and services with keywords in the descriptions. Generally, should use at least five instances of each page's most important keyword. You should include the most important information about your business on a single page. This includes a short executive summary, address, and hours of operation. Be sure your data is consistent across all of your listings. This includes your name, address, and phone number. Consistency is intuitive and search-friendly.

Dedicate Pages to Local Content

You can dedicate pages to targeted subjects that will drive super-relevant searchers to each of them. Include local keywords to increase your chances of reaching local customers. If you have a blog, write content that is specific to your area. Targeted content on each of your pages boosts traffic. If you're writing about another company or institution, reach out to them for connections that will pay off down the road. If you have citations from companies you've written about it will improve your SEO. The five minutes you spend optimizing each page is the most important part of your writing process.

Provide a Way for Clients to Leave Reviews on Your Website

There is nothing more compelling for your potential customers than seeing reviews. Sure enough, reviews are compelling for search engines as well. The first step is to add a page to your website formatted to receive and publish reviews in places they will be noticed. Then, you should drive existing customers to your reviews. You can:

  • Include a 'Write a Review' button in a noticeable place on your website
  • Include a call to action in a document to your customer that confirms completion of a project
  • Reach out to satisfied customers directly and ask

Reviews with a URL field enable you to easily add external links to your clients as well.

Use Relevant and Engaging Photos

The images on your website should not be an afterthought. In fact, internet searchers engage with images more than text. The way you publish images can help your SEO as well. Your company logo is important. But it might not be compelling out of context. What's important to your customers in Omaha? Visualizing the companies they will do business with. Take photos of your personnel, facilities, products, and events. Post as many as you can on relevant pages. Post until you're just shy of going overboard. Naming your photos matter. Use keywords to name the image files and their metadata. Google cares about these words, too.

Get Key Citations

We've reviewed several factors for the best SEO Omaha companies can achieve. Most of these you can perform yourself. But links--and especially citations--are the most important. Citations add legitimacy to your website that you did not create yourself. If you're an intuitive person, you know this is the best way to qualify a business, online or offline. So, how can you get other websites to link to yours? There isn't a universal strategy for getting citations. There are a few methods you can try that might work for you. These include:

  • Ensure you're linked on formal government, industry, and news references
  • Ask your professional contacts to add citations to their websites
  • Search for good websites online and reach out directly
  • Distribute a press release (at cost) that will be published on dozens of websites

The SEO Omaha Businesses Trust

Even small companies can transform their businesses with organic search traffic. You've learned the basics. Now, team up with WebHornet for professional SEO services proven to deliver business success.

RSS

Ready to get started?

Contact us today 402.391.1713 or support@webhornet.com

Start the Conversation