Having a well-designed website is about more than just physical aesthetics. Web design can impact the success of your SEO strategy, your branding initiatives and more. You want a website that will be user-friendly, and that accurately represents your business. Content is important, but if potential consumers don't find the site easy to look at or simple to navigate, they'll never make it as far as reading your content anyway. Becuase so many consumers go online to shop and find information, your website could be the first impression you get to make. You want to represent your business in a professional manner, but also communicate your unique business personality and brand. Below, we're reviewing tips for website design Omaha businesses can benefit from. Read on to learn more about what to do, what not to do, and how great website design can make a significant difference in your company's success.
Website design and marketing success are intertwined. Website design Omaha businesses will benefit from is that which allows them to reach their target audience. But what does that look like? Let us explain a few principles of effective design.
Visual hierarchy refers to the order in which a consumer will register something on a web page. For example, we all tend to notice the largest item on a page first because our eye is naturally drawn there. This can be used in web design to direct your consumer's attention to the message or image you most want them to see. If you give it a stand-out spot on the page by making it larger or placing it near the top, the consumer will notice it.
You've heard it said that "less is more," and that is definitely true when it comes to website design. It might be tempting to present consumers with all their choice right from your homepage, and that's understandable. You want them to know about all the services or products you can provide. In terms of design, however, that can lead to a page looking cluttered. Make use of sidebars or navigation dropdowns instead. It will give your consumer a clean first view of your website, but they'll still be able to click through the site to learn all the information about your business.
Group Similar Items Together
You want your web design to create an intuitive experience for anyone who visits your site. Grouping similar items together -- such as products, services, location information, etc. -- will help the consumer. The easier it is for them to find the specific information they're looking for, the more likely they are to stay on your site and complete a transaction.
Website design is not "one size fits all." The website design Omaha companies will want to adopt will vary from one business to the next. There are certain mistakes that all companies should look out for, though, no matter what your business goals are.
Don't Rush It
If you're creating a new website or undertaking a major redesign, you may feel pressure to get it done as quickly as possible. But web design is not meant to be a quick process. Take time to think about who your target audience is and what design aesthetic will appeal to them. Work with a design professional to create the best version of your website possible. When you do launch your site, you want it to be as complete as possible. It's better to take your time in the beginning than to constantly be interrupting the site with updates later.
Don't Miss Opportunities
If you don't include a clear call to action on your website, you're missing an opportunity to engage with your consumer. Your website design should always point the visitor towards what they can do, such as buy a product or subscribe to a newsletter or contact your company. Those moments of engagement are crucial to company success, so build them directly into your website design.
Don't DIY Your Design
The website design Omaha companies should share with their target audience needs to be professional in nature. If you don't have design experience, don't try to do it yourself. There's a difference between a customized website that was built using professional tools and one that was put together haphazardly.
If you're going to spend the time and resources creating good web design, it's important to understand how it will help you.
Get More Consumers to Your Page
Website design is a factor in SEO and the more user-friendly your web design is, the higher your SEO ranking has the potential to be. The majority of users never scroll beyond the first several returned search results, so if your ranking is lower than that, you're missing an opportunity to reach consumers.
Create More Customer Interactions
Once potential customers are on your page, good web design will keep them there. An intuitive experience will encourage consumers to explore more pages and spend more time on those pages. That can lead to the customer interactions that your business needs to survive. They'll easily be able to shop and complete purchases, explore published content or reach out to customer service for more information.
Generate Positive Word of Mouth
The better the experience a customer has on your website, the more likely they'll be to tell others about it. Creating a website that customers will want to talk about could potentially expand your consumer base even further.
Want to Know More about the Website Design Omaha Companies Need?
When you have a great product or service to sell, the last thing you want is for poor website design to get in your way. Creating a professional, well-designed, and easy to navigate website is the best way to take your business to the next level. For more information on how to create a custom website for your company, please feel free to contact us at any time.