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Tips for Creating a Website You and Your Customers Will Love

Creating a Website OmahaEvery 30 seconds, more than $1.2 million dollars are made online. Impressive, right? But if you want a chance of pocketing some of that dough yourself, you need to create a website that your customers will love. It should be easy to navigate, pleasant to look at, and designed to drive conversions. You don't need loads of web design experience to make an awesome site. You just need the right knowledge--and that's what we're here to share. Keep reading for everything you need to know about good website design Omaha NE.

1. Make It Easy to Navigate

How long would you spend on a website if you couldn't get to the page you were looking for? Not long. And your customers are no different. A good website should include a clear navigation bar at the top of the page. It should also have an image of your company name or logo that links back to your homepage. Instead of vague text saying things like "click here," your links should tell customers exactly what they do. For example: "Shop T-Shirts." Not only does this make your site more user-friendly, it also boosts your SEO. If you're not sure how easy your site is to navigate, invest in user testing. You'll be able to view a regular person browsing your site and make changes to any areas they find confusing. If you focus on only one major aspect of web design, make it navigation.

2. Use Action Colors for Important Links

How do your customers know which areas of your site are the most important? You might be tempted to make links bright red, crank the font size to 100, and add flashing effects for good measure. However, that's not a smart move. It's easy to keep your site looking professional while also highlighting important links like special offers or sales. Create a color hierarchy for your site. Use neutral colors for regular links and elements. Then choose a bold "action" color for important elements you're encouraging users to click on. This could be something as simple as light green for standard links and dark green for important links. Hiring a company that specializes in website design Omaha NE is a great step towards creating an effective color scheme. Another important note: Use your action color sparingly or it won't have as much impact.

3. Include Plenty of Whitespace

It doesn't matter what kind of site you're creating or how you want it to look. Make sure your design includes plenty of whitespace. Sites that are too cluttered immediately look unprofessional. Most customers won't stick around long. The main elements of your site should be evenly spaced. There should be plenty of empty space to stop readers from getting distracted. They also shouldn't have to struggle to read properly. You can use whitespace to:

  • Separate distinct elements
  • Draw attention to your call-to-action
  • Encourage interaction

Adding whitespace between paragraphs and in margins increases comprehension by 20%. It's one of the best ways to make your site as clear and easy to use as possible. Whitespace isn't dead space. Don't let anyone tell you otherwise.

4. Add a Search Function

What do you do when you want to find something online? You search, of course. Nobody wants to spend hours navigating a site with a complex link hierarchy. This is especially true when they already know what they're looking for. Imagine having to click through five different links just to find a specific type of shoe. Now imagine if you could simply type "military boots" into a search bar and get to the right page immediately. Customers won't be impressed with a site that doesn't have a search function, so make sure you include one. Include your search bar at the top of the page where it's easy to access. Ensure that it works as expected, giving sensible, relevant results. If you don't have a search bar, you could lose a significant number of sales.

5. Include Reviews and Testimonials

Social proof is huge when it comes to buying online. Most customers won't buy from an unknown site that has zero reviews. Adding testimonials to your site is one of the best ways to build trust and increase sales. If you're selling physical products, you could add a function that allows customers to rate and review anything they've purchased. Emailing customers to ask for reviews is a great way to get this part of your site up and running quickly. If you're selling a service, ask customers to give you testimonials and display these on a dedicated page. To build instant trust, include a few reviews or testimonials in a prominent spot on your homepage. Adding a name and image to each review further increases credibility. For bonus points, you could even ask customers for video reviews and testimonials. If building trust online has been a major barrier for your business, this is definitely a worthwhile investment.

6. Optimize Your Site for Mobile

Is there anything worse than finding the perfect site and realizing it's almost unusable on mobile? With so many online sales taking place on mobile devices, having a site that isn't mobile-optimized is business suicide. Make sure that the site theme you're using is compatible with mobile. Most modern themes automatically resize images, alter navigation, and make other changes to ensure your site is mobile-ready. Enabling accelerated mobile pages is another good move which increases your site speed on mobile phones.

Reasons to Invest in Website Design Omaha NE

If you're not experienced in web design or don't have the time to dedicate to your website, it makes sense to call in the experts. Investing in website design Omaha NE is a great way to create a site that's easy to use. It will also be optimized for mobile and desktop and designed to encourage customers to buy from you. You'll quickly make back your investment in website design Omaha NE via increased conversions and more sales. Want more handy web design tips and tricks? Check out our blog.

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