How do you promote your local business? Do you attend meetings and events? What about your online presence? Nowadays, going digital is a must. Regardless of your type of business, it's essential to connect with prospects online. This will increase brand awareness and help you reach a wider audience. About half of people who conduct local searches on their smartphones visit a store within 24 hours. The same goes for 34 percent who search on their tablets or computers. Contrary to popular belief, setting up a website isn't enough to drive sales. You must grow and promote your site to attract customers. Think of it as an online version of your business. Eager to learn more? Check out these local SEO tips for Omaha business owners:
Have you noticed that every time you search for a local business online, you get several listings with contact information? For instance, if you type "Omaha hairdresser" in Google, the first results will include local beauty salons. You can see their exact location, opening hours, and phone numbers. Before even setting up a website, add your business listing to Google. All you need to do is to provide a few details about your company. This way, it will appear in Google Search, Google Maps, and other Google properties.
Keep your brand consistent across all social platforms. Use the same business name and contact information on Google, Facebook, LinkedIn, and other networks. This will attract search engine love and strengthen your brand. Better yet, use similar colors and layouts across all platforms. Make your image stand out in customers' minds. Apply the same strategy to your content. Whenever you're sharing posts on Facebook or sending out newsletters, use a similar tone.
Next, list your business on Yellow Pages, Bing, Yelp, Angie's List, and more. Local directories and review sites can drive massive traffic to your site. On top of that, they boost your online exposure and SEO efforts. Most local directories allow customers to leave feedback. Clients who are pleased with your services are more likely to write positive reviews. This will attract more prospects and grow your business.
Link building is an integral of search engine optimization. Quality backlinks can boost your rankings in search results and increase traffic. This leads to more sales and higher conversion rates. Search for non-competing local businesses and try to get relevant links. For instance, you can join local business groups, such as the Rotary Club. Once you become a member, they will link back to your site. Always choose quality over quantity. It's better to have 10 relevant backlinks from trusted sources than 100 links from suspicious websites. This is one of the most important local SEO tips you'll ever get.
Contact magazines and newspapers in your area. Offer to publish content related to your Omaha business. For example, if you're offering catering services, write a post on how to plan a wedding without breaking the wallet. Build relationships with journalists and send out press releases. Every time your articles go live, you'll get a link back to your site or blog.
Keyword research can make or break your marketing efforts. When customers search for local products and services, they use specific terms. For instance, someone looking for laptops in Omaha will use "Omaha laptops" or "Omaha laptop store" in search queries. Optimize your website for the targeted keywords. Google's Keyword Planner can help with that. This tool is free and easy-to-use, so don't ignore it. Once you gather the most relevant keywords, include them in your content, page URLs, and metadata. Use them in social media posts and press releases too.
The search engines use social media signals as a ranking factor. The more popular your social media pages are, the more traffic and links you'll get to your site. Focus on building a strong online presence. Connect with local clients on Facebook, LinkedIn, and Twitter. Engage in conversations with other business owners too. Make sure your social pages include a compelling description of your brand and values. Include relevant keywords and contact information. Share industry-related news, exciting factors, and blog posts.
Still searching for local SEO tips? In this case, take the time to write quality content. Add a blog to your site and update it several times a week. Don't post content just for the sake of writing something. Be relevant and provide value to your audience. Address any concerns they may have. Use different types of content other than text. Images, videos, and infographics can improve your SEO. On top of that, they're more likely to go viral and drive traffic.
Internal links and good SEO go hand in hand. A strong internal linking structure can boost your rankings and improve website navigation. This will result in a better user experience. When you're linking from one page on your site to a different page on the same domain, you get an internal link. This helps spread ranking power and allows users to find the information they're searching for more easily.
When it comes to local SEO tips, using schema markup is a must. Basically, you need to add a specific code to your HTML to help the search bots understand and index your content. This leads to higher rankings and increased traffic Schema markup usually provides more information about a business, its address, and its services. Depending on your skills, you can either insert the code yourself or hire an SEO expert.
Local search engine optimization can take your business to the next level. When done right, it leads to massive traffic and brand exposure. This results in more customers and sales. For the best local SEO tips, check out our blog. We provide everything you need to grow your online business and reach customers who are ready to buy!