For any small to medium-sized business today, your web presence is essential in maintaining your current client base and reaching new customers. This means a website with a modern design and great functionality. People have much higher standards when browsing the internet than they did fifteen years ago. There are now a number of reasons why internet users decide to leave a website. You can't afford to have this happen. An easy solution is to hire a web designer who has the experience and is knowledgeable with regard to current web trends. Yet many business owners still try to build a website themselves or rely on an employee to do it. If you're still on the fence about it, let's look at nine reasons you should hire a professional to do the job.
When you hire a web designer, you're working with someone who does that for a living. You're paying for their knowledge and experience in the design business. Web trends come and go rapidly and a professional's job is to keep up with those trends. If you try to do it yourself, you'll be playing a guessing game the entire time. Instead, leave the job up to a professional designer and you'll wash your hands of a lot of stress. Like you, a web developer is doing what they do best. Hiring them will allow you to do the same with your own business.
A quality website has many moving parts. A web designer works with all the right tools and has access to additional resources in order to make all these parts work together. If you were to try to get all these resources, it would cost a fortune. Plus, these aren't programs that you just open and start working on. They require know-how. When a web designer needs help with other aspects of the site like SEO or content, they work with experts in those fields. Whether in-house or outsourced, a professional has the connections to get everything done right.
Time and money - two critically important recourses for a small business. You may think that by trying to build a website yourself, you're saving money. Unfortunately, you'll be making a costly mistake and wasting tons of time. When you hire a web designer, they have a refined process in place that allows them to get the job done quickly and correctly. You'll also be surprised at how much you end up saving in the long run. Spending a little up-front to get it done means you'll benefit from higher conversion rates down the road.
An experienced web designer knows what needs to be done to make your site as functional as possible for the user. This means fast load times, logical navigation and intuitive design, amongst many other things. All these elements help keep visitors on your site and provide them with a quality user experience. This is a reflection of your business. If a user has a good experience once, they're likely to come back again and again.
Search engine optimization is one of the most important elements of a successful web presence. It's also a very complicated and mysterious process. The way your website ranks in search engines has a lot to do with how well it's built. As a business owner, you already know how important this is. Aside from content and keyword optimization, there are a number of SEO guidelines a developer has to follow to ensure a site performs well in search engines. A professional knows the importance of this and ensures that every site gets optimized for search effectively.
If you try to build a site yourself, you'll be very limited as far as how good the end result looks. Even when using a DIY development service, you have limited design options. On the other hand, if you hire a designer, you have the ability to achieve the exact design your business needs. This is important when trying to stand out from the competition. Having a professionally designed site also shows potential customers that you're a stable and credible business that understands the necessity of a good site.
As a business, you can't afford for your website to lack mobile functionality. Mobile search is now more prominent than desktop. This means your site must be functional on all smartphones and tablets. Mobile optimization is referred to as responsive design. If you decide to try to build a website on your own, you likely won't be able to achieve this. You'll end up spending money to have it fixed for mobile use. Professional web designers are well aware of the importance of responsive design and will create your site with quality mobile functionality in mind.
As we mentioned earlier, people now have high web standards. When someone is searching the web and comes to a site that's outdated or has poor functionality, the business loses credibility. When you hire a web designer to give your site a professional look, you're able to compete with larger companies. A great web design can actually make a very small company seem huge. This reinforces credibility and establishes trust in potential customers.
Not only do professional designers know how to build a site, they know how to effectively market your business. Things like font sizes, imagery and a good call to action are implemented when you use a professional designer. They know how to convert web traffic into customers and get your brand in front of the right eyes.
Online competition is fast-paced. If you need a quality web presence for your business, you need to get started right away. Instead of trying to build a site yourself, turn to a professional designer to put their experience to work for you. WebHornet provides web development and SEO services in Nebraska. Contact us today to learn more.