What determines if a website is good or bad? We form an opinion about all of the websites we visit and this determines if we come back several times or never return. Although each of us have our own opinions, most of us will base our feeling on similar factors.
WebHornet has put together 7 tips that influence if our audience will be back several times. These tips will teach a business owner how to make a good website.
1 - Purpose
Building a website can be a complex task. What sort of message do you want to communicate to your audience, do you intend to sell a product or service, advertise or provide information to your customers and prospects? Being clear about your intentions will help you establish a clear road map towards a successful website.
With this in mind, your web designer will be able to understand what you need, how the site will be managed, what functionality will improve the user experience, and what messages to communicate. If you are managing your website on your own, this will be very helpful on how to make a good website. Look at your purpose often and make sure you are following this map.
2 - Appearance
Trends in websites are constantly changing. If your website has not been changed since the 90's, you may want to consider a new design. Your general audience will detect this right away. Most business owners freshen up their design or completely change it every couple of years.
Not every website needs to be award-winning, but it should appeal to a specific audience. Professional images are a positive way to show your product/business showcase. The design should match the message and the purpose of the site. Make sure not to overload each page with images, it will sway your audience away.
Not sure how to design a website? WebHornet can assist. Our design team makes it affordable to have the design you are looking for, will train you on how to make a good website. WebHornet offers website design for your organization or business.
3 - Navigation
When developing the navigation for your website, think about what pages are most likely to be wanted by visitors, how visitors will want to move from one page to the next, which pages are most critical for the purposes of your website, and how many clicks it will take visitors to get from your homepage to any other specific page. Navigation should be a primary concern.
Although navigation provides designers with the opportunity to improve the look of the site, attractiveness should not be your main concern. The flexibility to change your navigation around is also important. Adding a page to your Navigation should be a simple step. The more complex the design, the harder it will be to do this. Flexibility with navigation is key on how to make a good website.
4 - Content
Content ranges from what you want the end-user to see, to what you want the search engines to index. Getting content correct is possibly the hardest part of designing your website, and getting the right mix of content and keywords is even harder.
You must remember to add relevant keywords, meta tags and meta descriptions to your text, but not too many, as search engines may mark you down in the search engines for spamming keywords. Images should have alt and title tags defined, so search engines can read the links.
5 - Reliable Web Hosting
A good web hosting company will not only provide a safe place to store your website but also a reliable place where your website will be viewed by your audience without interruptions. If your website is not up and running at all times, business can be lost and visitors may never try coming back again. Reliable hosting is critical part of owning a website.
With so many to chose from, it can be hard to decide who is reliable and who is not. Try WebHornet today for managing your website and hosting, efficient and secure services at affordable prices!
6 - Testimonials
A testimonial page is nice if you offer any type of product or service to your visitors. It will help to prove your credibility and guarantee the quality of the goods you provide.
Satisfied customers are typically more than willing to supply you with a short testimonial, simply by asking for one.
7 - Contact Information
Keep your contact information current on your website. Potential visitors will be much more inclined to buy, if they know there is some way to contact you in the event of a problem. Other visitors will simply want to ask a question or leave a comment.
A way for customers to fill out a Contact Form is also very helpful. If your business is not open on the weekends and a visitor wants to inquire about your company, a Contact Form will allow you to receive the information via email and contact the visitor at any time of the day or night.