Web Design & Development Blog

WebHornet Blog

Read posts about WebHornet Website Editor Software, new WebHornet Features, Web Design and Development, Tips and Tricks using WebHornet, Website Marketing and more.

Utilizing Your WebHornet Tools - Adding Pages

WebHornet allows users to add unlimited pages to each website. At one time or another, your company may find that they need to promote a new product, advertise a special or simply add something to their website that was forgotten. Your WebHornet Website tools make this easy to do! Your company has the option of choosing the page name, adding slide shows, adding images, include a signup form and adding in content. Remember, our support team is always here to help!

Follow the below instructions to get started -OR- View our YouTube Video on how to Add a Page.

After you have loged into your WebHornet Website, located the Control Panel.

1 - Click on the Add Page icon located in the upper right corner of the Control Panel.

2 - Fill out the Create Page form with details about your Page.
  • Title: The Title of Your Page
  • Browser Page Title: Enter the Page Title that will appear in the Web Browser. For more information on Meta Tags.
  • Meta Keywords: Enter specific keywords and phrases that you would like the search engines to see.  Separate these by commas.
  • Meta Description: Enter a short description of your page that you would like the search engines to see. 
  • Permission View: Select whether the page is Public, Private or Hidden. Private pages can only be viewed by Users whom have logged in.
  • Template: Choose a template.  When you create a new Page, the page inherits the Template default modules, content and general settings.
3 - Click on the Save button to add the new Page.  The Page is added to your website and will be displayed in the Control Panel.

4 - The new page appears in your Control Panel - Page Tree.

5 - You may find that you would like to tweak or edit the settings on this page at a later time.  The Page Settings icon found in the upper left corner of the Control Panel. 

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How to Speed Up Your Website and Get More Traffic

Get More TrafficWhen building a website for your business, slow load times can be a killer. Research shows that when a page takes too long to load customers are more likely to bounce. This can lead to lower traffic, lower conversions, and, ultimately, lower revenue. Luckily, small businesses don't need to settle for slow-loading web pages. If you want to learn how to speed up your business's website and get more traffic, then keep reading. These tips will help you get your site running smoothly.

Why Website Speed is Important

Most businesses would agree that a good page load time is essential to creating a great user experience. But what they may not know is that a slow-loading homepage can also affect their website's search engine optimization (SEO). SEO is essential to any strategy to get more traffic.

SEO and Website Speed

Part of what drives your page's ranking on search engines is your page's authority. For instance, Google's algorithm prefers pages that have a lot of sites linking back to them, as these pages are seen as more trustworthy. But if your page has a slow load time, it will be harder to earn high-quality links from other sites. Additionally, algorithms also tend to prefer websites where users spend more time. Users are less likely to spend more time on a page that takes too long to load.

Don't Drive Traffic to Competitors

When it comes to the internet, there are hundreds of options available to users, no matter what they're interested in. So if your website takes too long to load, the user will have plenty of alternatives they can turn to instead of waiting for your page. Don't lose traffic to your competitors because your site is slow.

Determining Your Load Time

To fix your site's load speed, you first need to find out what your baseline is. How quickly is your site loading now, and how does that relate to the industry standard?

What's a Good Load Time?

The ideal load time for your website will vary depending on what kind of content you have on your page. For instance, if your page has a lot of images, video, or interactive content, it will take longer to load than a page with just text. But as a general rule, businesses should aim for their webpage to have a load time of 6 seconds or less. 3 seconds would be considered an excellent load time, while 5-6 seconds would be a good load time.

What's Your Current Load Time?

Many businesses assume they can tell what their website's load time is simply by loading the webpage on their personal computer. The problem with this strategy is that it will deliver subjective results. Depending on the particular specifications of your computer, the website might load differently. Luckily, there are free tools available to help you evaluate your website. Tools like GTmetrix will not only report your loading time but will also give you specific information about what features could be causing slow load times.

Ways to Speed Up Your Site

Once you've figured out what your website speed is, you can start taking steps to improve the load time. There are a few key strategies that can boost your speed quickly so you can get more traffic.

Choose a New Host

The host you use for your website is typically one of the biggest factors in determining your page's load time. Not to mention, a good host is also important for ensuring your website's security and uptime. When you choose a host, you can also choose between dedicated and shared hosting. Many websites have shared hosting, which means that you will share your bandwidth with other websites. While this can be a good option if you have a relatively low traffic site, high traffic sites will need a dedicated server.

Optimize Images

Media content like large images can have a huge impact on your website's load time. Bigger images will slow down your site, so it is best to optimize image size if you want to speed up load times. To find out what size an image should be, open up your website, right click on the image, and choose "inspect." This will open a window displaying what size the image is displaying at on the site. To optimize, make sure the image you upload is the same time.

Minimize HTTP Requests

Much of the time your page spends loading is used to make HTTP requests for items on your page. These items include stylesheets, scripts, and flash. The more requests your page needs to make, the longer it will take to load. The more simplified your web design, the more quickly your page will be able to load. By removing additional components from your page, you will be able to speed up your page. You can speed up your pages even more by compressing them. Compressing large web pages into a zip file will reduce the HTTP response time, leading to faster loading.

Enable Browser Caching

When you visit a website, your browser "caches" or saves certain elements on the page. This will make it easier for the browser to open the page the next time, leading to faster load times for repeat users.

Prioritize Above the Fold Content

While certain elements can make your page load more slowly, there are times where you will still need to include these elements on the page. In these cases, it's best to keep this content "below the fold." What this means is putting slow-loading content further down on the page. This way, when the fast-loading content at the top of the page loads, visitors will be able to engage with that right away.

Get More Traffic Today

With these tips in hand, you will soon be able to speed up your website and get more traffic. With the right targeting strategy, this increased traffic will help your website achieve higher conversion rates and become more profitable. If you would like more help designing and optimizing your business's website, contact us. Our expert designers will work with your team to build the unique solutions your company needs.

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9 Reasons to Hire a Professional Web Designer

Hire a Professional Web DesignerFor any small to medium-sized business today, your web presence is essential in maintaining your current client base and reaching new customers. This means a website with a modern design and great functionality. People have much higher standards when browsing the internet than they did fifteen years ago. There are now a number of reasons why internet users decide to leave a website. You can't afford to have this happen. An easy solution is to hire a web designer who has the experience and is knowledgeable with regard to current web trends. Yet many business owners still try to build a website themselves or rely on an employee to do it. If you're still on the fence about it, let's look at nine reasons you should hire a professional to do the job.

1. Knowledge and Experience

When you hire a web designer, you're working with someone who does that for a living. You're paying for their knowledge and experience in the design business. Web trends come and go rapidly and a professional's job is to keep up with those trends. If you try to do it yourself, you'll be playing a guessing game the entire time. Instead, leave the job up to a professional designer and you'll wash your hands of a lot of stress. Like you, a web developer is doing what they do best. Hiring them will allow you to do the same with your own business.

2. The Right Tools

A quality website has many moving parts. A web designer works with all the right tools and has access to additional resources in order to make all these parts work together. If you were to try to get all these resources, it would cost a fortune. Plus, these aren't programs that you just open and start working on. They require know-how. When a web designer needs help with other aspects of the site like SEO or content, they work with experts in those fields. Whether in-house or outsourced, a professional has the connections to get everything done right.

3. Saves Time and Money

Time and money - two critically important recourses for a small business. You may think that by trying to build a website yourself, you're saving money. Unfortunately, you'll be making a costly mistake and wasting tons of time. When you hire a web designer, they have a refined process in place that allows them to get the job done quickly and correctly. You'll also be surprised at how much you end up saving in the long run. Spending a little up-front to get it done means you'll benefit from higher conversion rates down the road.

4. Better User Experience

An experienced web designer knows what needs to be done to make your site as functional as possible for the user. This means fast load times, logical navigation and intuitive design, amongst many other things. All these elements help keep visitors on your site and provide them with a quality user experience. This is a reflection of your business. If a user has a good experience once, they're likely to come back again and again.

5. Optimized for Search

Search engine optimization is one of the most important elements of a successful web presence. It's also a very complicated and mysterious process. The way your website ranks in search engines has a lot to do with how well it's built. As a business owner, you already know how important this is. Aside from content and keyword optimization, there are a number of SEO guidelines a developer has to follow to ensure a site performs well in search engines. A professional knows the importance of this and ensures that every site gets optimized for search effectively.

6. A More Attractive Website

If you try to build a site yourself, you'll be very limited as far as how good the end result looks. Even when using a DIY development service, you have limited design options. On the other hand, if you hire a designer, you have the ability to achieve the exact design your business needs. This is important when trying to stand out from the competition. Having a professionally designed site also shows potential customers that you're a stable and credible business that understands the necessity of a good site.

7. You Need Responsive Design

As a business, you can't afford for your website to lack mobile functionality. Mobile search is now more prominent than desktop. This means your site must be functional on all smartphones and tablets. Mobile optimization is referred to as responsive design. If you decide to try to build a website on your own, you likely won't be able to achieve this. You'll end up spending money to have it fixed for mobile use. Professional web designers are well aware of the importance of responsive design and will create your site with quality mobile functionality in mind.

8. Credibility

As we mentioned earlier, people now have high web standards. When someone is searching the web and comes to a site that's outdated or has poor functionality, the business loses credibility. When you hire a web designer to give your site a professional look, you're able to compete with larger companies. A great web design can actually make a very small company seem huge. This reinforces credibility and establishes trust in potential customers.

9. Effectively Deliver Your Brand

Not only do professional designers know how to build a site, they know how to effectively market your business. Things like font sizes, imagery and a good call to action are implemented when you use a professional designer. They know how to convert web traffic into customers and get your brand in front of the right eyes.

Hire a Web Designer Today

Online competition is fast-paced. If you need a quality web presence for your business, you need to get started right away. Instead of trying to build a site yourself, turn to a professional designer to put their experience to work for you. WebHornet provides web development and SEO services in Nebraska. Contact us today to learn more.

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7 Reasons Why You Need a Mobile Optimized Website

Mobile Optimized WebsiteReady to officially take on the mobile age? When it comes to digital marketing, it's key to cater to mobile users. With people spending an average of 3.25 hours a day on a mobile device such as a tablet or cell phone, your largest audience is your mobile audience. In order to take advantage of your customer potential, it's important to implement a solid mobile marketing strategy. This includes optimizing your website for mobile use. Read on to learn why a mobile optimized website is absolutely critical to your marketing success.

1. Mobile Optimization Lowers Bounce Rates

Every business owner hates bouncers. And we're not talking about the guys wearing sunglasses standing outside of nightclubs. Your bounce rate is essentially the amount of people who navigate to your site and then immediately leave. A high bounce rate can come about for a variety of reasons, including slow loading speeds, poorly formatted homepages, and disinterest. But bounce rates can also skyrocket if your site is not optimized for mobile use. Think about the last time you tapped a link to a website that wasn't configured to fit your mobile screen. Did you have the patience to linger? Probably not. A mobile optimized website means one that thinks about the user and maximizes visitor experience. It will keep users on your site longer because it frees up navigation. It presents content that adapts to whatever screen accesses it. A reduced bounce rate means higher potential for conversions.

2. People Will Keep Using Mobile Devices

The data says it all: mobile isn't just a passing fad. People are going to keep using mobile devices to access social media, communicate with friends and family, and access information. What's more, mobile users aren't just going to linger longer on social media sites. With every passing year and advance in technology, it's becoming more and more possible to do anything through a mobile device. Users manage finances, order food, coordinate their wardrobes, and educate themselves through mobile devices. And this is just the beginning. A mobile optimized website means keeping pace with a growing customer base. And keeping pace means keeping competitive.

3. It Works With Local SEO

A mobile optimized website goes hand in hand with local optimization. Local search engine optimization (SEO) means optimizing content on your website so that it can appear in local searches. A locally optimized site means that people searching for "dog walkers in Naples Florida" will be more likely to find your site in search listings. Local searches are conducted more on mobile devices than desktops. This is because local searches mean immediate and local needs. Maybe you're out with friends and you want to see if there's live music near you. Perhaps on your commute, you want to see if that bagel place is open for lunch. The local searches you perform are on the go. A mobile optimized website works in tandem with a local SEO strategy, helping you dominate search listings and retain the visitors you get through local searches.

4. Mobile Users Pay Attention To Different Things

Think about how you use your mobile devices throughout a typical day. How do you engage with these devices versus your desktop? Typically, mobile users will be performing local searches, browsing social media, or accessing quick snippets of information. They are less likely to spend hours on end staring at the same device (unless reading an e-book or news article). In this sense, mobile users have shorter attention spans and will be attracted to video content, infographics, and other accessible visuals. A mobile optimized website is one that keeps this in mind and presents visual and relevant content. With visual and relevant content, you'll be able to cater to shorter attention spans and access users across multiple channels.

5. A Mobile Optimized Website Means More Conversions

A website that adapts to the user's screen and experience is much more likely to keep that customer online than one that isn't optimized for mobile use. When you optimize your site for mobile use, your website becomes easy to navigate. Mobile users will be able to clearly identify a purchase or checkout button. They will be able to buy a product or sign up for a newsletter in seconds. You will likely lose leads if the opposite is the case. A mobile optimized website means more conversions and increased profit margins.

6. Get Google Authority

It's important to be clear on Google's mobile-friendly website guidelines before you implement SEO and other optimization strategies. But in general, Google prefers sites that are optimized for mobile devices. If your site isn't configured for mobile use, it's going to dip in ranking. This means that all of that hard work you've put into an SEO strategy will go down the drain. You'll get Google authority when you optimize your website for mobile use and as a result, maximize your SEO efforts. This can lead to higher traffic and higher conversions.

7. Boost Content Marketing

Crafting a digital platform with mobile users in mind involves paying particular attention to content. Mobile users require effective and concise content, with an emphasis on visuals. When you configure your website for mobile use, you automatically hone your content. You'll write relevant and direct content that is useful to every user. You'll see this carry across your content marketing campaigns on social media as well. Mobile optimization will enable your content marketers to breathe easy and really hone what you're presenting to the digital world. This can also boost SEO and lead to higher Google authority.

Why You Need a Mobile Optimized Website

We're approaching the mobile age and it's important to keep pace with this as a business. A mobile optimized website is a competitive one. Configuring your site for mobile use will boost your marketing strategies, specifically your SEO and content campaigns. As a result, you'll end up with more conversions than previously, lower bounce rates, and higher Google authority. At the end of the day, mobile optimization keeps your customer happy--which should be the ultimate aim. At WebHornet, we love everything about mobile optimization and can ensure that your website is working hard for your business. Let us help you improve your search ranking and more. Reach out to us today to ensure your mobile-friendly site!

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Contact us today 402.391.1713 or support@webhornet.com

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