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How do you promote your local business? Do you attend meetings and events? What about your online presence? Nowadays, going digital is a must. Regardless of your type of business, it's essential to connect with prospects online. This will increase brand awareness and help you reach a wider audience. About half of people who conduct local searches on their smartphones visit a store within 24 hours. The same goes for 34 percent who search on their tablets or computers. Contrary to popular belief, setting up a website isn't enough to drive sales. You must grow and promote your site to attract customers. Think of it as an online version of your business. Eager to learn more? Check out these local SEO tips for Omaha business owners:
Have you noticed that every time you search for a local business online, you get several listings with contact information? For instance, if you type "Omaha hairdresser" in Google, the first results will include local beauty salons. You can see their exact location, opening hours, and phone numbers. Before even setting up a website, add your business listing to Google. All you need to do is to provide a few details about your company. This way, it will appear in Google Search, Google Maps, and other Google properties.
Keep your brand consistent across all social platforms. Use the same business name and contact information on Google, Facebook, LinkedIn, and other networks. This will attract search engine love and strengthen your brand. Better yet, use similar colors and layouts across all platforms. Make your image stand out in customers' minds. Apply the same strategy to your content. Whenever you're sharing posts on Facebook or sending out newsletters, use a similar tone.
Next, list your business on Yellow Pages, Bing, Yelp, Angie's List, and more. Local directories and review sites can drive massive traffic to your site. On top of that, they boost your online exposure and SEO efforts. Most local directories allow customers to leave feedback. Clients who are pleased with your services are more likely to write positive reviews. This will attract more prospects and grow your business.
Link building is an integral of search engine optimization. Quality backlinks can boost your rankings in search results and increase traffic. This leads to more sales and higher conversion rates. Search for non-competing local businesses and try to get relevant links. For instance, you can join local business groups, such as the Rotary Club. Once you become a member, they will link back to your site. Always choose quality over quantity. It's better to have 10 relevant backlinks from trusted sources than 100 links from suspicious websites. This is one of the most important local SEO tips you'll ever get.
Contact magazines and newspapers in your area. Offer to publish content related to your Omaha business. For example, if you're offering catering services, write a post on how to plan a wedding without breaking the wallet. Build relationships with journalists and send out press releases. Every time your articles go live, you'll get a link back to your site or blog.
Keyword research can make or break your marketing efforts. When customers search for local products and services, they use specific terms. For instance, someone looking for laptops in Omaha will use "Omaha laptops" or "Omaha laptop store" in search queries. Optimize your website for the targeted keywords. Google's Keyword Planner can help with that. This tool is free and easy-to-use, so don't ignore it. Once you gather the most relevant keywords, include them in your content, page URLs, and metadata. Use them in social media posts and press releases too.
The search engines use social media signals as a ranking factor. The more popular your social media pages are, the more traffic and links you'll get to your site. Focus on building a strong online presence. Connect with local clients on Facebook, LinkedIn, and Twitter. Engage in conversations with other business owners too. Make sure your social pages include a compelling description of your brand and values. Include relevant keywords and contact information. Share industry-related news, exciting factors, and blog posts.
Still searching for local SEO tips? In this case, take the time to write quality content. Add a blog to your site and update it several times a week. Don't post content just for the sake of writing something. Be relevant and provide value to your audience. Address any concerns they may have. Use different types of content other than text. Images, videos, and infographics can improve your SEO. On top of that, they're more likely to go viral and drive traffic.
Internal links and good SEO go hand in hand. A strong internal linking structure can boost your rankings and improve website navigation. This will result in a better user experience. When you're linking from one page on your site to a different page on the same domain, you get an internal link. This helps spread ranking power and allows users to find the information they're searching for more easily.
When it comes to local SEO tips, using schema markup is a must. Basically, you need to add a specific code to your HTML to help the search bots understand and index your content. This leads to higher rankings and increased traffic Schema markup usually provides more information about a business, its address, and its services. Depending on your skills, you can either insert the code yourself or hire an SEO expert.
Local search engine optimization can take your business to the next level. When done right, it leads to massive traffic and brand exposure. This results in more customers and sales. For the best local SEO tips, check out our blog. We provide everything you need to grow your online business and reach customers who are ready to buy!read more
For years, the font rules of websites have been simple. Website developers advised clients to only use web safe fonts, giving your website a generic look. Fonts such as Arial, Courier, Times New Roman, or Verdana were common on most every website. As technology changes, web fonts are no exception. You can add a custom font to your website as your brand identity. This creates an experience for visitors coming to your website. A font can create a tone similar to a voice, it shows your visitors who is behind the website and what you are about.
Custom fonts allow you to utilize different fonts in your website design. Google offers a great variety that can be used for free. The fonts are hosted on web-based servers and load into a computer’s web browser. You may be asking, "What does this exactly mean?" Visitors that come to your website do not need to have the font installed on their computer! Google has that taken care of.
There can be downfalls to using custom fonts, just like with any product. It can take a long time for a website to load if the font serving site is slow. If visitors are having to wait too long to see products or services that your company has to offer, they will just move on to the next site. If you can purchase the font file and you want to avoid these types of issues, custom fonts can also be installed within your website file system and your developer can write CSS to call upon these custom fonts. Remember to speak with the WebHornet Website Support team for recommendations on your favorite fonts.
Along with adding custom fonts, you also have the option of adding vector icons to your site that can easily be customized! Finding the perfect set of icon graphics takes time that most of us simply don't have, not to mention they can be costly. You may invest in icon graphics and discover that after a few months you are looking for something new. Vector icons have made it simple - change color, size and drop shadows in a matter of seconds. New icons are always being added!
If you are looking to add custom fonts or vector icons to your website, contact the WebHornet Support team today!read more
Much of the $65 Billion spent on SEO will be wasted, according to an article in Entrepreneur. Digital marketing companies often overpromise and underdeliver. Look for professional SEO services like Omaha SEO Companies who aim to do those things that will gain the best return. You want to draw people to your site and you want to do this with the least effort and cost. Great content, products or services are useless unless somebody sees them.
High Google rankings are the key to achieving high numbers of visits to your website. You need to understand SEO even if you are investing in professional SEO services. This article gives you 7 SEO tips you need in your Marketing Strategy but first, you need to know what SEO is.
What is Search Engine Optimization?
When you type a word into Google search and press enter Google provides you with a list of results. These websites have been researched by the Google "spiders" that crawl all over the web looking for sites with certain characteristics. They love new content, links, and traffic amongst other things. If they like what they find the search result appears high in the search result list. If they don't then the search result appears so low you'll never see it. SEO is about making your website attractive to the Google "spiders" and getting your website to appear near the top of the rankings in search results. So what are the 7 SEO tips you need in your marketing strategy to get high Google rankings?
1. Be useful
If you have unique and useful content that people like then Google will like you too. This content can take many forms.
Being a trusted source of information is rewarded with visits and by a higher ranking in the Google search results.
2. Own Your Domain
If you want Google to take you seriously then you need to look like a serious player. Free websites are fine for a bit of fun but purchasing your own website domain tells Google that you have confidence in yourself and your brand. They are more likely to believe in you too. Think about it as Google recommending you to its users. This is about their reputation as a useful search engine for their users. Does Google want to recommend someone who looks half-hearted or someone who looks committed?
3. Connect to Other Sites
Backlinks are the way in which you connect other people's sites to yours. Google likes backlinks so you need to too. Connecting to sites that are already high in Google's search rankings will boost your rankings too. Linking to your friends' sites is nice to do but will deliver little SEO. Link to the most visited sites on the internet and you can ride on their coattails to success.
4. Keywords Are Key
SEO Keywords are the words and phrases on your website that possible visitors to your site might put in a search engine. They make it possible for them to find your site. You need to speak the same language as your potential visitor otherwise they won't find you. Time and research put into identifying the right keywords are important. Without the right words or phrases, your site will be a rarely visited drain on your marketing budget. Some help with this research may be a good investment.
5. Be Sociable
Google is interested in your social media activity. You can increase your traffic with a social media strategy. Google will notice if you have an article tweeted. If it is tweeted multiple times and retweeted Google will recognize this as indicating your authority and profile. Your reward will be a higher ranking. How do you get readers sharing your articles and other content? Sharing other people's content will get reciprocal responses. You need to be a participant in the social media "you scratch my back, I'll scratch yours" game. Give readers a reason for visiting your content on social media sites. This means providing content that is not available on your website. Just as linking to other high ranking sites helps your ranking, so interacting with the big fish in the social media pond is good for you. Find out who the key players are in your niche and re-tweet their content. You won't want to promote your competitors but you might find a useful link to a local news site or thought leader.
6. Make It Work for the User
Make your website and SEO a good experience for your website visitor. Broken links to other sites are a fail for both your SEO and for the reader of your content. Users hate to wait, so keep your website's speed up. Users and Google love a fast working website. Make the user experience of your website a pleasurable one. Intuitive navigation, attractive presentation, and user-friendly design will encourage users to explore, stay and link with you. All great for you, them and Google will love it too.
7. It's Not All About Google
Of course, Google is the search engine of choice for most people but there are others too. You might find that YouTube is important for your marketing strategy. Perhaps you use video content or video blogging. YouTube is owned by Google but SEO on YouTube may need to get special attention. Your local SEO professional services such as Omaha SEO Company can help you with this.
Omaha SEO Company
Working with a professional SEO service, like a local Omaha SEO Company makes sense. They know SEO trends They have knowledge, skills, and experience. They understand social media, can help with content and theyunderstand users. When you outsource SEO services you can combine your understanding of your business and customers with their SEO expertise to achieve great results. If you want to learn more about a company that consistently delivers great SEO then click here to talk to WebHornet an Omaha SEO Company.read more
Every 30 seconds, more than $1.2 million dollars are made online. Impressive, right? But if you want a chance of pocketing some of that dough yourself, you need to create a website that your customers will love. It should be easy to navigate, pleasant to look at, and designed to drive conversions. You don't need loads of web design experience to make an awesome site. You just need the right knowledge--and that's what we're here to share. Keep reading for everything you need to know about good website design Omaha NE.
1. Make It Easy to Navigate
How long would you spend on a website if you couldn't get to the page you were looking for? Not long. And your customers are no different. A good website should include a clear navigation bar at the top of the page. It should also have an image of your company name or logo that links back to your homepage. Instead of vague text saying things like "click here," your links should tell customers exactly what they do. For example: "Shop T-Shirts." Not only does this make your site more user-friendly, it also boosts your SEO. If you're not sure how easy your site is to navigate, invest in user testing. You'll be able to view a regular person browsing your site and make changes to any areas they find confusing. If you focus on only one major aspect of web design, make it navigation.
2. Use Action Colors for Important Links
How do your customers know which areas of your site are the most important? You might be tempted to make links bright red, crank the font size to 100, and add flashing effects for good measure. However, that's not a smart move. It's easy to keep your site looking professional while also highlighting important links like special offers or sales. Create a color hierarchy for your site. Use neutral colors for regular links and elements. Then choose a bold "action" color for important elements you're encouraging users to click on. This could be something as simple as light green for standard links and dark green for important links. Hiring a company that specializes in website design Omaha NE is a great step towards creating an effective color scheme. Another important note: Use your action color sparingly or it won't have as much impact.
3. Include Plenty of Whitespace
It doesn't matter what kind of site you're creating or how you want it to look. Make sure your design includes plenty of whitespace. Sites that are too cluttered immediately look unprofessional. Most customers won't stick around long. The main elements of your site should be evenly spaced. There should be plenty of empty space to stop readers from getting distracted. They also shouldn't have to struggle to read properly. You can use whitespace to:
Adding whitespace between paragraphs and in margins increases comprehension by 20%. It's one of the best ways to make your site as clear and easy to use as possible. Whitespace isn't dead space. Don't let anyone tell you otherwise.
4. Add a Search Function
What do you do when you want to find something online? You search, of course. Nobody wants to spend hours navigating a site with a complex link hierarchy. This is especially true when they already know what they're looking for. Imagine having to click through five different links just to find a specific type of shoe. Now imagine if you could simply type "military boots" into a search bar and get to the right page immediately. Customers won't be impressed with a site that doesn't have a search function, so make sure you include one. Include your search bar at the top of the page where it's easy to access. Ensure that it works as expected, giving sensible, relevant results. If you don't have a search bar, you could lose a significant number of sales.
5. Include Reviews and Testimonials
Social proof is huge when it comes to buying online. Most customers won't buy from an unknown site that has zero reviews. Adding testimonials to your site is one of the best ways to build trust and increase sales. If you're selling physical products, you could add a function that allows customers to rate and review anything they've purchased. Emailing customers to ask for reviews is a great way to get this part of your site up and running quickly. If you're selling a service, ask customers to give you testimonials and display these on a dedicated page. To build instant trust, include a few reviews or testimonials in a prominent spot on your homepage. Adding a name and image to each review further increases credibility. For bonus points, you could even ask customers for video reviews and testimonials. If building trust online has been a major barrier for your business, this is definitely a worthwhile investment.
6. Optimize Your Site for Mobile
Is there anything worse than finding the perfect site and realizing it's almost unusable on mobile? With so many online sales taking place on mobile devices, having a site that isn't mobile-optimized is business suicide. Make sure that the site theme you're using is compatible with mobile. Most modern themes automatically resize images, alter navigation, and make other changes to ensure your site is mobile-ready. Enabling accelerated mobile pages is another good move which increases your site speed on mobile phones.
Reasons to Invest in Website Design Omaha NE
If you're not experienced in web design or don't have the time to dedicate to your website, it makes sense to call in the experts. Investing in website design Omaha NE is a great way to create a site that's easy to use. It will also be optimized for mobile and desktop and designed to encourage customers to buy from you. You'll quickly make back your investment in website design Omaha NE via increased conversions and more sales. Want more handy web design tips and tricks? Check out our blog.read more