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Read posts about WebHornet Website Editor Software, new WebHornet Features, Web Design and Development, Tips and Tricks using WebHornet, Website Marketing and more.

10 Reasons to Invest in Professional SEO Services

Professional SEO ServicesSEO is essential if you want your business website to be found on the internet. The age of digital marketing is exciting and it is easier now than ever to increase brand awareness. Customers can find your company more easily than ever before using search engines but digital marketing is also more difficult than it looks. When you factor in competition and ever-changing SEO strategies, it's best to call in an expert. You may think you have what it takes to create your own content and post on social media. However, hiring an expert improves your performance in search results and increases brand awareness. Here are 10 reasons why you should invest in professional SEO services.

1. They Know SEO Trends
SEO isn't a one-time training ordeal. You can't receive a degree in SEO and instantly become an expert. Professional SEO services understand the world of SEO is always changing. Therefore, they keep up with trends and are always ahead of the game. SEO professionals understand they need to stay on point with SEO facts and how the industry is changing. They have the tools to research and the skills to understand what works and what doesn't. Other professionals won't have the time or knowledge to stay updated on the SEO game.

2. They Have Extensive Training
Professional SEO services zero in on the points of 'skills' and 'training.' They have extensive knowledge in optimizing a brand's value and improving their search engine performance. What is SEO training? It involves using keywords and UI/UX (for web and mobile). It also includes utilizing writing, images, video, and other tools like link building. How do they receive training? It's usually from experience in the workforce or being self-taught. However, universities recently started offering courses and training on SEO.

3. They Understand SEO Isn't Used Only by Google
If you use the internet, you know that Google is the Mecca of search engines. But there are many search engines that people also use, as well as popular social platforms. In addition, Google owns other companies such as YouTube. If your company has a video blog on YouTube, professional SEO services will be able to optimize SEO on your videos. This means your video content will appear higher in YouTube search results. SEO experts also use different services to research search engine trends. An SEO professional will use Google's Adwords and another keyword service to compare trends.

4. They Also Use SEO Strategies on Social Media
Chances are, a large portion of your customers will find you on social media. So it's obvious why social media marketing incorporates SEO. Aside from this, social media has a different SEO strategy than what you'd use on Google. For example, social media users aren't searching keywords as much as they do on Google. They find shares and likes and search for your company by name. What makes social media SEO effective is increasing popularity with organic and inorganic (paid advertising) promotion. An SEO expert will be able to increase your followers while maintaining SEO-rich scripts and media.

5. Your Company Receives Quality Content
One of the biggest factors of effective SEO marketing is using quality content. This is usually used with a combination of professional writing, high-def images, and professional video. To be sure a company is utilizing the best content, it's best to outsource professional SEO services. SEO experts are trained to use factors such as keywords and link building to maximize search engine performance. Experts also understand a major SEO factor is producing great content. Therefore, SEO experts are trained to create quality content. This is usually in the form of writing, but can also include photography and videography.

6. SEO Services Include an All-In-One Package
If you hire professional SEO services, you're not just receiving one benefit. You're receiving a wide variety of specialists who can increase awareness for your company from different angles. While SEO is one term, it's a complex practice that reaches all areas of digital marketing and web promotion. When you outsource SEO services, you receive these benefits:

  • SEO audits (identifying issues and other bugs)
  • Professional writing/copywriting
  • Keyword research and use
  • SEO strategies, planning and mapping
  • Website design
  • Link building services
  • CMS development

7. SEO Experts Understand Relevancy is Key
Whether it's the content or the keywords, an SEO expert understands the tactics used. They need to be relevant to your company and your niche customers or audience. To make your brand a leader in your industry, you need to have legitimacy on the web. An SEO expert will research your audience and will tailor their strategies to any relevant trends. This includes using relevant keywords and creating content for your specific audience. Other link building tools can also be used, including guest posting on your blog.

8. SEO Experts Know What Your Customers Want
In addition to trends and keyword-use, SEO experts will research what your customers and audience want to see. This is done by paying attention to their comments and feedback. It also involves knowing what's popular in the niche market. For this reason, it helps to find a company that has expertise and knowledge in your market.

9. SEO Experts Use Metadata
What is metadata? Metadata is data that describes other data. When you search terms or search your company name, what Google and other search engines store is metadata. You're technically speaking the language of search engines when you use metadata. SEO experts use metadata in the titles, keywords and the body of the content. They'll also use it in the website design and your content description. They can even automatically pull metadata from your content to use on the webpage.

10. SEO Experts Know How to Use Keywords
We already know keywords are vital when appearing in search results, but how exactly do you use them? SEO experts know where to place keywords in content. They'll use them in image alt tags, metadata and spread throughout your content for natural reading along with many other techniques.

Start Looking for Professional SEO Services
When you outsource a professional SEO service, you're receiving industry experts who know how to increase brand awareness on the web. SEO experts use a combination of search engines and social media platforms to increase your traffic and customers. When you outsource a professional SEO service, you'll receive nothing but great results. If you need SEO and website experts, we can help improve your search engine performance. Contact us today!

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Posting Events on your Website

Event CalendarIf your organization hosts multiple events every year, the WebHornet Event Calendar will be a great add-on module for your website. Whether you are running a business or organization, it is beneficial for customers and members to have easy access to events. The WebHornet Event Calendar allows you to feature events such as open-houses, tradeshows or workshops right on your website. The calendar is easy to read and has two display options, a full calendar or a list of events. The WebHornet calendar is also mobile-friendly, so it can be accessed from any device.

Having a calendar on your website keeps customers returning to check for new events.  In addition, WebHornet makes it easy to manage and update your calendar so visitors will always be able to view current events. We also allow you to integrate video and 3rd Party reservation tools to add more flexibility to your calendar. Read more about WebHornet's calendar module features.

Contact support@webhornet.com to add an event calendar to your site today. Once you have added the calendar, you can simply enter the event details and your events will be displayed. Come back at any time to make quick changes or updates.  If you don’t have the time to keep it updated, WebHornet has a great support team that is more than willing to help. One of the best things about WebHornet is our website support team, because they are extremely flexible. They can update your site for you or provide one-on-one training.

If you do not have a website with us yet, just email us at support@webhornet.com. We can answer any questions and get you set up with a website today!

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7 Small Business Web Design Trends You Can't Ignore

7 Small Business Web Design Trends You Can't IgnoreIn the modern technological age, small business web design is absolutely vital.

Need proof? A March 2017 study showed that around 87% of consumers use the internet to find local businesses. This means that, for many, your business's website will be the first impression they ever get of you.

For this reason, it needs to look as neat and professional as possible.

But how do you design your small business website so that it appeals to the many internet surfers who stop by and check it out daily?

Here are 7 small business web design trends you can't ignore.

1. Mobile Compatibility

The days of optimizing your website simply for laptops and PCs are long over. Smartphones have taken over the scene, and are here to stay. For this reason, it's necessary to design a website that is compatible with mobile devices.

This involves sizing the website so that it can be easily read and organized on a smartphone screen. It also involves designing the website in such a way that it loads as quickly as possible.

If an online user has to wait a substantial amount of time for your website to load, he or she will likely just move on to the next business.

If you haven't yet, it's time to optimize that website for mobile so that you can keep potential customers from leaving you.

2. Minimalism

Visually speaking, less is more. Throwing too much color, too much geometry, and too much imagery up on one single website can be distracting to the user. It can ultimately result in him or her getting frustrated and leaving the site.

In the realm of small business web design, you should be prioritizing minimalism. This means making use of space and white area so that the user's mind doesn't become distracted.

Increasing white area and space will not only allow online users to better mentally process your website, it will also allow for more rapid load times.

In essence, this is not just an aesthetic design tip, but a functional design tip as well.

3. Skeleton Screens

Regardless of how fast your website loads, it's still going to run into processing problems every now and again. The problem is that online users hate waiting for pages to load.

To help keep online users around your website during long page loads, it might be wise to make use of skeleton screens. Skeleton screens are essentially popups which appear on a user's screen in the time taken for the rest of the website to open up.

These screens give off the illusion that the screen has already loaded, and that the user is already using the website.

While they add no real functional benefit, they do make users feel as if the page is loading faster. And sometimes, the feeling of the page being loaded is all that's needed.

4. Videos on the Home Page

Another small business web design trend is to use video on the site's homepage. There are a number of benefits that come with using video on the home page, from longer user stay time, to faster loading, and more.

Putting video on your site's homepage allows users to get acquainted with the general identity of your company in a very quick manner. Text, for the most part, does not have the same effect.

There are many different types of videos you could post on your homepage, from intro greeting videos to tutorials, to news, to a variety of other types of videos.

Using video on your homepage will give your company a more modern aesthetic, and will make users think that you're on the cutting edge.

5. Subdued Color Scheme

While bright and vibrant colors have been popular over the last few years, neutral and subdued colors are finally starting to get their moment in the sun. These colors include everything from black, to white, to gray, and dark shades of blue, green, and purple.

When you use these colors, you give your website a more polished and professional look.

Bright colors have a whimsical feel about them. There's nothing wrong with that, but it's not necessarily what you're going for when your website is representing a serious business.

Bright colors create contrast. Subdued colors create integrity, uniformity, and a feeling of cohesiveness.

6. Chat Bots

A great way for users to feel welcome upon entering your website is to be greeted by a chat bot. A chat bot is essentially an instant messenger box which pops up and asks your visitors whether or not there's anything they can be helped with.

These bots help your users to feel comfortable asking questions, allowing for greater dialogue. Chat bots can be used to direct your users to different parts of your website, or enabling seamless and intuitive customer service.

In addition, they also make your website's users feel as though they're talking to a real person from your company. They're great for establishing trust with the customer.

7. Personalized Font

The last small business design trend we'll discuss is a personalized font. While it's not true of every company, some companies are using customized fonts which they've created themselves in order to differentiate themselves from other companies in their industry.

There are a number of different ways to create your own font, but perhaps the easiest way is by making use of the services of a graphic designer.

Graphic designers will be able to take your customized font and turn it into something that's both readable and aesthetically pleasing.

It's just a good idea to run your font under the eyes of a professional designer first to ensure that it actually looks as good as you think it does.

Web Hornet Knows Small Business Web Design

Do you lack web design ability? Do you need help designing your small business's website so that it's as appealing to customers as possible? If so, we here at Web Hornet can help.

We offer web services of all kinds, from small business web design to SEO services, and more.

Set yourself on the path to a great website by contacting us today!

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SEO Web Design: The Importance of a Responsive Web Design

Responsive Web DesignLet's face it - we're all addicted to our smartphones and mobile devices. Maybe you're reading this on your device right now.

More users now access the internet from mobile devices than desktop computers. That trend isn't likely to change anytime soon. That's why it's more important than ever to make sure you're using a responsive design for your website.

What exactly is a responsive website? Why does SEO web design matter? And how can you make your site more responsive?

Read on to learn more about the importance of a responsive SEO web design.

Responsive vs. Other Designs

Before we discuss why a responsive site is important, let's define what it is.

There are three types of mobile website designs (or configurations):

Responsive Design

Often called RWD, these sites shrink or expand according to the device screen. The designs feature fluid grids and flexible images to ensure excellent user experience on any device.

Adaptive Design

Also called dynamic serving, this design generates different versions of the site's HTML based on the device. In adaptive design, the website has multiple versions served through common URLs.

Separate Mobile Site

Also known as mDot, this design delivers different HTML on separate URLs for mobile devices. The mobile-friendly pages are usually located on the "m." subdomain.

Of these three options, Google favors responsive SEO web design. If you're hanging onto an adaptive or separate mobile site, it's time to consider making the switch to responsive design.

Why Does Responsive Design Matter?

If you think SEO web design isn't that important, think again.

94% of users trust a website based solely on its design, rather than specific content. You can create the world's best content, but no one will read it if your site doesn't perform well.

The whole goal of SEO is to optimize your site for search engines, right? Google places high importance on responsive design, so the rest of your SEO efforts are in vain if your site isn't responsive.

Think about it. If your website is slow to load, why should Google recommend it? If it looks terrible or is difficult to navigate on a mobile device, why would Google reward you with higher rankings?

5 Reasons to Use Responsive Web Design

Still not convinced? Here are five specific reasons to choose responsive SEO web design.

1. Eliminates Duplicate Content

Having both a desktop version and a mobile version of your site sounds like a good idea. The problem is it can create an SEO nightmare.

If you use a separate mobile site, you'll likely encounter issues with duplicate content. The mobile site creates its own URL, which is different than the desktop site's URL.

Even though the URLs are different, the content is the same. This can seriously harm your rankings because Google doesn't know which content to view as most important.

The result? Google will "punish" your website with a lower search result ranking. A responsive website with one URL eliminates this potential problem.

2. Speeds Up Page Load Time

Page loading times are another crucial factor in improving SEO. The faster your home page loads, the higher Google will rank it.

Responsive SEO web design ensures your site gets favored in the search results.

Mobile responsive designs almost always load faster than non-responsive ones. This is especially true for smartphones and tablets. Not only does this offer better user experience, but it will also boost your ranking.

3. Lower Bounce Rate

Science has proved that the average person now has a shorter attention span than a goldfish. This means you have only a few seconds to capture a visitor's interest.

Google pays close attention to how long visitors linger on your site - and how quickly they leave it. If users consistently "bounce" out of your site after the first few seconds, Google may decide that your site isn't relevant.

Responsive SEO web design ensures visitors will spend more time on your site. It provides a clean, crisp website that's easy to navigate.

The longer users spend perusing your site, the higher Google will rank it.

4. Improved Usability

Along with a reduced bounce rate, responsive design offers improved usability. If your site is easy to use and navigate, your customers will have a positive experience.

The result? Better reviews, increased traffic, and more branded searches - all of which help your rankings, too.

Customer journey and experience are what make online businesses succeed. Their satisfaction (or dissatisfaction) has a direct impact on your conversion rates.

Boost your chances of making a sale by choosing a responsive design with improved usability.

5. More Social Sharing

Another benefit of responsive web design is that it's designed with the mobile user in mind. This makes sharing content on social media channels easier for the largest percentage of users.

True, the number of shares doesn't directly impact SEO. However, it will help you to grow your audience.

The larger your audience, the more traffic and engagement your site will receive. As more people search for your brand, Google will sit up and take notice.

If your website design is solely for desktop users, you may miss out on this valuable opportunity to increase brand awareness. A responsive site makes finding and using those "share" buttons easy.

How to Make Your Site Responsive

Now that you know why responsive SEO web design is so important, let's briefly look how to do it.

  • Use a mobile responsive website design or theme.
  • Use fluid layout for enhanced user experience.
  • Use mobile-friendly technology that works across all platforms.

If you need assistance with any of these, you can always enlist the help of a professional web design agency.

Final Thoughts on SEO Web Design

SEO is a tricky world to navigate. The rules are always changing, too, which makes it even more confusing.

One thing is for certain, though: Responsive SEO web design is here to stay.

Are you designing a new website from scratch or making changes to your current one? Please contact us at WebHornet to discuss your needs and our website services.

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Contact us today 402.391.1713 or support@webhornet.com

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