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SEO Basics for Businesses in Omaha

SEO OmahaAre you an Omaha-based company, concerned about your abilities with search engine optimization (SEO)? Mastering SEO for your site to rank locally takes time and planning. SEO is the techniques businesses use to improve their rankings in search engines. Quite simply, SEO helps your website rise to the top of search results. Search engine optimization is ultimately about increasing your website's visibility on search engines. Here is an easy essential SEO Omaha guide for beginners.

What Should I Know About SEO?

Google's algorithms are designed to find sites that are both relevant and authoritative for searchers. Smart use of keywords can help, for example. Links to and from your website using authoritative websites improves your SEO as well. Google sees past websites that try to trick their algorithms. Writing a keyword too many times on a website is transparent. There is some finesse required in getting SEO right. But if you don't have a technical background, you can still master the important techniques of SEO. That's because much of it is intuitive. We'll review the basics and the techniques that will bring you SEO perfection.

What Makes My Site Relevant and Authoritative?

You can make your site more relevant by using keywords. Your keywords should relate to the subjects of your pages. You should also look into the common search terms used by customers looking for services like yours. You can find relevant search terms using the Google Trends tool. The ultimate rule on authority is link juice. Sites with link juice have more relevancy to searches. You get more link juice when you link to authoritative websites. These are called external links. It helps to link to your own relevant pages using internal links as well.

What Should I Know About the SEO Omaha Companies Use Successfully?

According to Forbes, "Local search doesn't have to be complicated, and you just need to have a well-rounded local strategy." There are specific SEO techniques that can increase your search ranking for local searchers. Aside from basic SEO, local techniques involve link juice from local organizations. You want big community figures linking to your website. This sort of acknowledgment is called a citation. It adds to your credibility as a local asset. Google recognizes citations, which increases your rankings. In a moment, we'll review the five essential steps of local SEO. We'll include details about the SEO Omaha businesses already use to attract visitors. Even with the basics, you can drive lasting success for your business--both online and with your bottom line.

Five Essential Steps for SEO Omaha Companies Should Use

You don't need a technical background to complete the following steps for local search success. Apply some time and effort and you'll have potential customers finding your site in no time.

Optimize Your Site for Local Searches

Basic site optimization is very intuitive. You should include clear listings of your products and services with keywords in the descriptions. Generally, should use at least five instances of each page's most important keyword. You should include the most important information about your business on a single page. This includes a short executive summary, address, and hours of operation. Be sure your data is consistent across all of your listings. This includes your name, address, and phone number. Consistency is intuitive and search-friendly.

Dedicate Pages to Local Content

You can dedicate pages to targeted subjects that will drive super-relevant searchers to each of them. Include local keywords to increase your chances of reaching local customers. If you have a blog, write content that is specific to your area. Targeted content on each of your pages boosts traffic. If you're writing about another company or institution, reach out to them for connections that will pay off down the road. If you have citations from companies you've written about it will improve your SEO. The five minutes you spend optimizing each page is the most important part of your writing process.

Provide a Way for Clients to Leave Reviews on Your Website

There is nothing more compelling for your potential customers than seeing reviews. Sure enough, reviews are compelling for search engines as well. The first step is to add a page to your website formatted to receive and publish reviews in places they will be noticed. Then, you should drive existing customers to your reviews. You can:

  • Include a 'Write a Review' button in a noticeable place on your website
  • Include a call to action in a document to your customer that confirms completion of a project
  • Reach out to satisfied customers directly and ask

Reviews with a URL field enable you to easily add external links to your clients as well.

Use Relevant and Engaging Photos

The images on your website should not be an afterthought. In fact, internet searchers engage with images more than text. The way you publish images can help your SEO as well. Your company logo is important. But it might not be compelling out of context. What's important to your customers in Omaha? Visualizing the companies they will do business with. Take photos of your personnel, facilities, products, and events. Post as many as you can on relevant pages. Post until you're just shy of going overboard. Naming your photos matter. Use keywords to name the image files and their metadata. Google cares about these words, too.

Get Key Citations

We've reviewed several factors for the best SEO Omaha companies can achieve. Most of these you can perform yourself. But links--and especially citations--are the most important. Citations add legitimacy to your website that you did not create yourself. If you're an intuitive person, you know this is the best way to qualify a business, online or offline. So, how can you get other websites to link to yours? There isn't a universal strategy for getting citations. There are a few methods you can try that might work for you. These include:

  • Ensure you're linked on formal government, industry, and news references
  • Ask your professional contacts to add citations to their websites
  • Search for good websites online and reach out directly
  • Distribute a press release (at cost) that will be published on dozens of websites

The SEO Omaha Businesses Trust

Even small companies can transform their businesses with organic search traffic. You've learned the basics. Now, team up with WebHornet for professional SEO services proven to deliver business success.

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9 Trends in Graphic Design You Need to be Aware Of

trends in graphic designTrends in graphic design are constantly changing, especially as companies struggle to differentiate themselves. With such rapid revolution of design elements, some even becoming outdated in as little as a year, marketers often wonder, is staying on trend even worth it? Truthfully, it is. A good design can go a long way in boosting brand recognition. It keeps pace with your audience's expectations. In the end, your success is about connecting to your target market. Mirroring current visual trends can help bridge the gap. Take a look at these nine current trends in graphic design and decide which ones you can put to work for your business website:

Pantone started the year's design expectations with its Color of the Year, Greenery. This new hue represents environmentalism, freshness, and reinvigoration. Pantone's annual color palette typically leads the charge every year in fashion, home decor, and trends in graphic design. Expect to see plenty of "green" themes on websites and collateral. These might include elements like natural images and earthy textures

Bold Transitional Color Trends in Graphic Design
It's a big year for color, and not just green tones. Ombre and color gradients continue their popularity points. Colors that transition from flat to blended hues will likely be found in logos, picture overlays, and buttons, such as the Instagram logo. Many of these color transitions will rely on bold and bright hues. Design is moving away from neutrals like blacks, whites, and grays. Instead, expect louder and prouder color schemes. Other formats may include the highly visual duotone technique. This technique combines two bright colors into a heavily contrasted image. The final effect is hard to ignore. However, be prepared to inject a little extra design work into doing this one right.

Mixed Fonts
Mixing font combinations isn't a new trend for 2017, but it's one you can count on seeing more of. Combining bold typography with feminine italics will be a mainstay for a while. Google fonts will rise in popularity, given their universality across all platforms. Designers emphasizing a consistent UX should note the 800+ Google fonts available. Many of these come with a zero-dollar price tag.

Original, Real-Life Photos
Stock photos and illustrations may be on hiatus as users are leaning more toward genuine images. Companies are beginning to invest more in photography. Their goal is to capture one-of-a-kind photos that document their authenticity. It may take more creativity and potentially cost more than a $5 stock photo. However, this move gives brands a way to truly capture their essence. Plus, it's a surefire way to guarantee your competitors won't be showcasing the same tired images on their own website.

Unless you're still living in the 80s and 90s, less is going to be much more for quite a while. Everything from simple web design to product packaging demonstrates this theme. This is to ensure that messages don't become lost since there's only one message to look for. Websites are making better use of white space, thus reducing viewer fatigue by creating fewer focal points. Though not entirely new for this year, the look and feel still gives a fresh, elegant vibe that simply can't lose.

GIFs & Cinemagraphs
GIFs are those quirky little video clips that play in short loops, usually with accompanying text to support an idea. Similar to the meme phenomenon of the past couple years, GIFs often stem from pop culture icons, movies, or other recognizable sources. As video continues to dominate digital communications, GIFs will ramp up their popularity. People crave their short, sporadic content and ability to capture immediate attention. Cinemagraphs are similar to GIFs, but are typically higher quality and don't carry the same familiarity. Rather, a cinemagraph represents a still image with only one small animated portion. For instance, you might see an image of a woman pouring milk into cereal, with the milk actually moving in the image. The emergence of cinemagraphs solves an age-old marketing problem of grabbing attention quickly in a short amount of time. By bringing ordinary photos to life, you stand a higher chance of highlighting the most important part of that image.

Polygons and Geometry
Low-poly designs are becoming a graphic design mainstay, thanks to video games. It adds dimension to otherwise flat images, along with additional color shades to further its allure. Low-poly design can be combined with other trends in graphic design, such as duotones or bold colors, to create an entire look of 2017 centricity. Aside from polygons, geometric figures as a whole remain rooted in 2017. Clean edges add classiness, plus they pair easily with just about any modern typeface and color palette.

Custom Illustrations & Graphics
Stock photos seem to be going the way of the buffalo in favor of original images, including the hand-drawn kind. Tacking on to the Snapchat fever, handmade doodles are ever popular. In addition, more sophisticated illustrations and graphics are pushing creative limitations. As a result, marketers and designers can bask in having one-of-a-kind images, much like the original photo trend. Even if you don't have any artistic abilities yourself, you can hire a freelance artist to create an original, copyrighted image for you.

Modular Layout Design
Boxing texts and images into bite-sized ideas can help manage your content like never before. Again, this trend in graphic design isn't new by any means, but it's not going away this year. The better you can separate ideas in your design, the better the user can interact with them. It helps eliminate long, boring blocks of text, opting instead to pair it with relevant images to create a cohesive story. In doing so, you get clean, crisp lines that look both professional and effortless.

Wrap Up
Learning about trends in graphic design is just the beginning. It takes practice to master these trends and put them to good use. By that time, there's probably plenty of new trends for you to explore. If you need help perfecting your design, give us a shout today and together we'll create a website worth visiting again and again.

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How much does it cost to set up a website?

A question most businesses ask, "How much does it cost to set up a website?"  This article provides a basic cost breakdown and steps you will need to take to set up a website.  Pricing is based on research in January of 2013.

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