Web Design & Development Blog

WebHornet Blog

Read posts about WebHornet Website Editor Software, new WebHornet Features, Web Design and Development, Tips and Tricks using WebHornet, Website Marketing and more.

Adding Custom Fonts to Your Website

For years, the font rules of websites have been simple. Website developers advised clients to only use web safe fonts, giving your website a generic look. Fonts such as Arial, Courier, Times New Roman, or Verdana were common on most every website. As technology changes, web fonts are no exception. You can add a custom font to your website as your brand identity. This creates an experience for visitors coming to your website.  A font can create a tone similar to a voice, it shows your visitors who is behind the website and what you are about.

Custom fonts allow you to utilize different fonts in your website design. Google offers a great variety that can be used for free. The fonts are hosted on web-based servers and load into a computer’s web browser. You may be asking, "What does this exactly mean?" Visitors that come to your website do not need to have the font installed on their computer! Google has that taken care of. 

There can be downfalls to using custom fonts, just like with any product. It can take a long time for a website to load if the font serving site is slow. If visitors are having to wait too long to see products or services that your company has to offer, they will just move on to the next site. If you can purchase the font file and you want to avoid these types of issues, custom fonts can also be installed within your website file system and your developer can write CSS to call upon these custom fonts.  Remember to speak with the WebHornet Website Support team for recommendations on your favorite fonts.

Along with adding custom fonts, you also have the option of adding vector icons to your site that can easily be customized! Finding the perfect set of icon graphics takes time that most of us simply don't have, not to mention they can be costly. You may invest in icon graphics and discover that after a few months you are looking for something new. Vector icons have made it simple - change color, size and drop shadows in a matter of seconds. New icons are always being added!

If you are looking to add custom fonts or vector icons to your website, contact the WebHornet Support team today!

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Website Trends - Call To Action Buttons

We have all been to a website on our mobile device or tablet and need to contact the business or organization ASAP!  We click on the phone number or email address and nothing happens. We don't have a pen and paper available and can't seem to remember the phone number. This can be so frustrating! However, there is a solution - Call To Action Buttons!

As business owners, we want our site visitors to have a good experience when they find our website.  They should be able to reach out to us in a quick and easy manner and not be frustrated trying to find us. We want our visitors to purchase our product and not be directed to page after page, causing them to leave our site.

Here are some types of Call To Action Buttons you should consider adding to your website:

  • Contact Us
  • Email Us
  • Add to Cart
  • Buy Now
  • Signup Today
  • Download our Newsletter

Call to action buttons come in all shapes and sizes and can be added anywhere in your website.  Most importantly, these buttons are a website design trend that keeps visitors happy by giving them an easy way to get to what they want/need! Button text should be short and to the point, 1 to 3 words so they know at a glance exactly what they’ll get when the click on a button.

Contact us today to add some Call to Action buttons to your website!

Contact WebHornet

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9 Trends in Graphic Design You Need to be Aware Of

trends in graphic designTrends in graphic design are constantly changing, especially as companies struggle to differentiate themselves. With such rapid revolution of design elements, some even becoming outdated in as little as a year, marketers often wonder, is staying on trend even worth it? Truthfully, it is. A good design can go a long way in boosting brand recognition. It keeps pace with your audience's expectations. In the end, your success is about connecting to your target market. Mirroring current visual trends can help bridge the gap. Take a look at these nine current trends in graphic design and decide which ones you can put to work for your business website:

Greenery
Pantone started the year's design expectations with its Color of the Year, Greenery. This new hue represents environmentalism, freshness, and reinvigoration. Pantone's annual color palette typically leads the charge every year in fashion, home decor, and trends in graphic design. Expect to see plenty of "green" themes on websites and collateral. These might include elements like natural images and earthy textures

Bold Transitional Color Trends in Graphic Design
It's a big year for color, and not just green tones. Ombre and color gradients continue their popularity points. Colors that transition from flat to blended hues will likely be found in logos, picture overlays, and buttons, such as the Instagram logo. Many of these color transitions will rely on bold and bright hues. Design is moving away from neutrals like blacks, whites, and grays. Instead, expect louder and prouder color schemes. Other formats may include the highly visual duotone technique. This technique combines two bright colors into a heavily contrasted image. The final effect is hard to ignore. However, be prepared to inject a little extra design work into doing this one right.

Mixed Fonts
Mixing font combinations isn't a new trend for 2017, but it's one you can count on seeing more of. Combining bold typography with feminine italics will be a mainstay for a while. Google fonts will rise in popularity, given their universality across all platforms. Designers emphasizing a consistent UX should note the 800+ Google fonts available. Many of these come with a zero-dollar price tag.

Original, Real-Life Photos
Stock photos and illustrations may be on hiatus as users are leaning more toward genuine images. Companies are beginning to invest more in photography. Their goal is to capture one-of-a-kind photos that document their authenticity. It may take more creativity and potentially cost more than a $5 stock photo. However, this move gives brands a way to truly capture their essence. Plus, it's a surefire way to guarantee your competitors won't be showcasing the same tired images on their own website.

Minimalism
Unless you're still living in the 80s and 90s, less is going to be much more for quite a while. Everything from simple web design to product packaging demonstrates this theme. This is to ensure that messages don't become lost since there's only one message to look for. Websites are making better use of white space, thus reducing viewer fatigue by creating fewer focal points. Though not entirely new for this year, the look and feel still gives a fresh, elegant vibe that simply can't lose.

GIFs & Cinemagraphs
GIFs are those quirky little video clips that play in short loops, usually with accompanying text to support an idea. Similar to the meme phenomenon of the past couple years, GIFs often stem from pop culture icons, movies, or other recognizable sources. As video continues to dominate digital communications, GIFs will ramp up their popularity. People crave their short, sporadic content and ability to capture immediate attention. Cinemagraphs are similar to GIFs, but are typically higher quality and don't carry the same familiarity. Rather, a cinemagraph represents a still image with only one small animated portion. For instance, you might see an image of a woman pouring milk into cereal, with the milk actually moving in the image. The emergence of cinemagraphs solves an age-old marketing problem of grabbing attention quickly in a short amount of time. By bringing ordinary photos to life, you stand a higher chance of highlighting the most important part of that image.

Polygons and Geometry
Low-poly designs are becoming a graphic design mainstay, thanks to video games. It adds dimension to otherwise flat images, along with additional color shades to further its allure. Low-poly design can be combined with other trends in graphic design, such as duotones or bold colors, to create an entire look of 2017 centricity. Aside from polygons, geometric figures as a whole remain rooted in 2017. Clean edges add classiness, plus they pair easily with just about any modern typeface and color palette.

Custom Illustrations & Graphics
Stock photos seem to be going the way of the buffalo in favor of original images, including the hand-drawn kind. Tacking on to the Snapchat fever, handmade doodles are ever popular. In addition, more sophisticated illustrations and graphics are pushing creative limitations. As a result, marketers and designers can bask in having one-of-a-kind images, much like the original photo trend. Even if you don't have any artistic abilities yourself, you can hire a freelance artist to create an original, copyrighted image for you.

Modular Layout Design
Boxing texts and images into bite-sized ideas can help manage your content like never before. Again, this trend in graphic design isn't new by any means, but it's not going away this year. The better you can separate ideas in your design, the better the user can interact with them. It helps eliminate long, boring blocks of text, opting instead to pair it with relevant images to create a cohesive story. In doing so, you get clean, crisp lines that look both professional and effortless.

Wrap Up
Learning about trends in graphic design is just the beginning. It takes practice to master these trends and put them to good use. By that time, there's probably plenty of new trends for you to explore. If you need help perfecting your design, give us a shout today and together we'll create a website worth visiting again and again.

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Adding Video to your Website

VideoIf you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content on your website. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase customer interaction.

In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we do not interact on a personal level. The use of video to connect to your audience can be the closest thing to a face-to-face interaction. Keep the attention of visitors coming to your site with short videos (30 seconds - 1:30 min).  A short video promo or video clip on a topic of interest is a great way to get the users attention before they move on to a different website. With an effective video message, the user might even stay on your site a little longer or be called to action... "Buy now!", "Register now!".  Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for, emotionally connecting with your customer and keeping them coming back.

There’s no doubt about it, video is an important part of content marketing and it’s only going to become more essential. Consider these tips for utilizing video to promote your product/industry:

  • Testimonials of Real Customers
  • Demonstrate your Product
  • Introduce your Employees
  • Tour your place of business
  • Promote a Sales Event
  • Video Tutorials - How To use Products

Check out these tutorials to add Video to your website:

Here is an example of one of our WebHornet Video tutorials embedded into this page:

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